The Glöckler Tradition of Austria
The Glöckler tradition has its roots in Austria’s scenic Salzkammergut Lake District. Representing benevolent spirits, the Glöckler are said to drive away the darkness and bitter cold of winter. As they visit homes and farms, they run in rhythmic circles to symbolize the natural cycle of the seasons and the long-awaited return of daylight.

The Glöckler appear just once a year, on the eve of Epiphany (the Feast of the Three Kings) on January 5th. They are most recognizable by their massive, vibrant headdresses, meticulously crafted from thin wooden slats and colorful paper. These illuminated artworks feature a blend of Christian and pagan symbols that celebrate life, nature, and fertility.
While many villages host these events, the most spectacular runs traditionally take place in:
- Ebensee
- Bad Goisern bei Hallstätter See
- Sankt Wolfgang
In these towns, groups wear historical costumes and showcase increasingly innovative headdress designs. The tradition is also gaining momentum in Salzburg, where the local Glöckler association continues to grow, currently boasting around 30 active members.
If you happen to be in Salzburg during the first week of January, don’t miss the chance to witness this enchanting event.
When: January 5th at approximately 8:00 PM
Where: Salzburg Old Town (specifically around the Cathedral and Residenzplatz)
As a professional tour guide, I am delighted to share the deeper history of our local customs with my guests. I would be happy to provide a personalized tour and keep you updated on all the fascinating events happening throughout our city, the perfect opportunity to experience a unique folk tradition that remains one of Austria’s best-kept secrets.
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